The Personal Branding Dilemma
The Problem
There is no visual identity to represent Cindy Nguyen as a brand and designer. Encapsulating a person who still is figuring out their style has been highly difficult and has yielded very unsuccessful results so far.
Context
Cindy Nguyen has redone her own visual identity and branding many times. It has evolved through different color schemes, themes, moods, and executions overall. A visual identity with consistency is needed to represent Cindy Nguyen as a designer and express her as a person, and her skills as a designer and artist.
Audience
Location: Online and in person
Age: PG13
Beliefs/Values: Cindy’s cat Miju is the best, reusing is the best form of recycling, and don’t bake the cake before you stir the batter.
Tone/Personality
Off-beat
Friendly
Soft
Positive
Solution
The final avenue of expression that emphasized the designer’s personality was through a soft and unique color palette, abstract and botanical illustrations, with muted tones and clean typography.
Executions
A soft color palette that resembles blueberry yogurt and abstract illustrations that represent the designer’s personality was made as art elements to be used throughout the designer’s branding. The main emphasis of the branding is expression through the illustrations and color palette, which is complimented subtly with clean and simple typography.
