Client requested an email blast to promote one of their services. The email should incorporate as many opportunities for the viewer to be redirected to the website. The main priority is lead conversion.

This email blast will be sent out to a specific audience that consists of current clients, potential leads, etc. The email blast is desktop and mobile friendly. It should include as many opportunities for the view to be redirected to the website.

1. Business clients and partners

2. Corporate employees

3. Potential leads

1. Authentic

2. Reliable

3. Trustworthy

4. Passionate

For the email blast to be successful, it should visually condense information where possible to shorten the overall scroll time. The information needs to be presented clearly and simply as possible for a quicker reading experience for the viewer.

Email blasts need to grab the viewer’s attention as fast as possible. To make the email more interesting, we incorporated photography and animated illustrations where possible.